Brentford FC today launched its 2023/24 season ticket campaign, accompanied by a new promotional video, featuring Brentford’s first-team players.
The video, produced by Unmarked Agency, captures the togetherness of all those associated with the club – both on and off the pitch.
To illustrate the unity of the Bees family, Brentford’s first-team players either acted as fans, staff or themselves, while fans shared the emotion of a gameday from their own or a player’s perspective.
Steve Watts, marketing services director at Brentford FC, said: "We're really excited to launch this new promotional video alongside our season tickets campaign.
“The video is a great representation of the connection between the players and the fans, and we hope it will inspire more supporters to join our community.
“We have a fantastic group of players who are committed to the club's success, and our fans are an integral part of that success.
“We also wanted to acknowledge the matchday staff that help make every game at the Gtech Community Stadium special.
“We wanted to have a bit of fun this year, getting fans and as many of the team as possible involved.
“This year’s season ticket campaign is based around the fact that every week, a new story unfolds and every fan experiences that individually and together. Ultimately, every seat counts.
“We wanted to convey how the support that a full stadium brings roars on the players in a way like no other. We also couldn’t not include some of the key landmarks outside of the stadium, too – like the Express Tavern and, of course, a ‘bus stop in Hounslow’.”
The video shows a Bees gameday through the eyes of fans, club staff and players.
It begins with a drink at the pub before the pre-match nerves and excitement start to set in.
Kick off bursts the anticipation, bringing the agony and ecstasy of the match.
Then it’s time to celebrate a hard-earned win, dancing to Freed from Desire before the players show their appreciation to the fans for their support.
While many of the players feature in the video as themselves; Vitaly Janelt plays a match director; David Raya a match commentator; Christian Norgaard a programme seller; and Keane Lewis-Potter stars as a steward.
Nathan Caton, Peter Gilham, Natalie Sawyer, Steve Stamp and Marcus Gayle all make special appearances, too.
Thomas Frank closed the video with a powerful call to action, saying: “Every seat counts. Each game is made up of thousands of stories and it starts with you.”
Commenting on his role in the video, Thomas Frank said: “I felt more pressure for this than a normal Premier League post-match interview in many ways.
“Here we needed to nail the lines and of course, I had to practise a bit.
“Normally, a post-match interview is usually off the cuff, explaining your feelings.
“I liked that we involved the fans, staff, different people, because that's who we are at Brentford.”
Stu Wakeford, Brentford FC head of content, added: “This video was about everyone coming together – and it was definitely a team effort. We're really proud of what we've produced.”