Brentford has today launched its new two-year home kit, designed in collaboration with Umbro, the renowned kit manufacturer and official technical kit partner.

The kit, which will be worn for both the 2023/24 and 24/25 seasons, blends tradition with a bold modern style.

The kit is available to pre-order now and is priced at £60 (adults) and £45 (juniors). However, all season ticket holders and members will receive a £5 discount code via email that will be redeemable both in-store and online*. The new home kit will be available in-store on 15 July.

The design incorporates the club’s ‘bee sting’ graphic with a red to black fade, that also features on the shorts. There is a stronger presence of black in this year’s jersey creating a bold Brentford look.

Hollywoodbets continues as our front-of-shirt sponsor for the 2023/24 and 24/25 seasons. PensionBee, who have been club partners since 2021, will now become the men’s first team sleeve sponsor and new front-of-shirt sponsor for our B team, women’s teams and academy teams. All junior replica kits will also feature the PensionBee branding on the front of the shirt.

Jon Varney, chief executive of Brentford FC, shared his enthusiasm about the new two-year home kit and the campaign, stating: "We are proud to have collaborated with Umbro in designing this bold but traditional kit. This will be the fourth kit we have rolled over in recent years. The two-year cycle not only ensures affordability for our fans but also aligns with our commitment to reducing waste and promoting a greener future for the next generation of Bees fans."

'We’re all home,' is the headline message in the accompanying campaign which speaks to the inclusive nature of Brentford. It celebrates the fact that regardless of your age, background, or where you're from, Brentford is a place that welcomes everyone. Whether you grew up in a devoted Brentford family or simply fell in love with the team, this kit represents the home we all share.

In acknowledging the different ways fans follow the club, the campaign video highlights the contrast between generational traditions and modern rituals. Whether fans immerse themselves in the back pages or catch the latest highlights on TikTok, the love for Brentford unites supporters across different ages and digital platforms, creating a vibrant and connected community.

A star-studded group of players takes centre stage in the video, including Ben Mee, Rico Henry, Kevin Schade, Mathias Jensen, Romeo Beckham and Chloe Logie. The video features iconic Brentford locations such as the Griffin Pub, Braemar Road, the Brentford Towers Cruyff Court and Green Dragon Lane.

Bringing a touch of humour, comedian and devoted Brentford fan Nathan Caton lends his unique voice as the narrator of the video with archive footage kindly provided by @COPA90 and @MentalitaHQ.

This launch of the new two-year home kit for the 2023/24 and 24/25 seasons underlines our commitment to affordability, inclusion and a shared responsibility for taking another small step towards a more environmentally conscious future.

Pre-order your new Brentford first-team kit today.

*All opted in, over 16 season ticket holders and members will receive the £5 gift card. We have created a form for those that don't receive the code to fill in and we will be in contact if eligible.

If you are a season ticket/premium seat holder and have not received your £5 discount code by 2pm today, please complete this form. A member of our team will be in touch soon. Alternatively, get in touch with our box office by calling 0333 005 8521. Log in to your account here to check that you are opted in to receive communications from Brentford FC.