Brentford FC today launched its 2024/25 season ticket campaign, ‘Stay at the Heart of the Club’, accompanied by a new promotional video, featuring Bees fans, staff and first-team players.
The video focuses on the passion, resilience and loyalty of Brentford fans - and how this complements the club’s drive to do things differently and make its own way.
As scarves are an iconic symbol of a fan’s loyalty to their club, a wall of Brentford scarves loaned by fans makes up the backdrop of the shoot. From pin-badge-covered vintage scarves to half-and-half editions from iconic games, dozens of designs relating to the club are on display, representing the club’s history and fans.
This range of scarves conveys the togetherness and diversity of Brentford fans, whose support for the club has not wavered throughout its changing fortunes over the years.
Fans starring in the video were asked to bring any scarves from their collection that they would like to feature. The video is narrated by musician and Bees fan Richard Archer.
Steve Watts, marketing services director at Brentford, said: “Fans are the beating heart of Brentford FC so in this year’s season ticket campaign video we wanted to show the unique relationship between the club and its fans. A club which has been saved from oblivion by its fans, is owned by a fan, has a fan representative on the board and in prominent positions all around the club. A reminder that whether winning or losing, we are living out a Premier League journey because of our fans.”
Marcos, a Bees fan based in Spain who features in the video, added: “I started watching English football five or six years ago and I loved Brentford. I really loved them in the Championship and now I love them in the Premier League. Let’s go, Bees!”
Allison Blair, fan and member of the Brentford FC Disabled Supporters’ Association, commented: “My love for Brentford began over 50 years ago when my nan, dad and uncle introduced me to Griffin Park. Two of my sons, who have disabilities and additional needs, are also proud Bees. I still pinch myself at Brentford’s achievements; the magic of playing in the biggest league in the world.”
Stay at the heart of the club.