Buzz Bee has been taken by the Beekeeper - but who's under the mask?
It's your job, along with the Brentford squad, to follow the clues across the Bees' 2024/25 programme covers to try and find out.
On each programme cover of the upcoming campaign, members of the squad will be following riddles across west London, which will eventually lead them to the club's mascot - and the identity of the Beekeeper - on the final day of the season.
Illustrated in a comic-book design by Dave Flanagan, the players will travel from a bus stop in Hounslow, to Kew Bridge, and all the way back to Gtech Community Stadium, as they overcome different challenges in a bid to find the bee.
Clues and hints - big and small - will be scattered across each programme cover for you, the supporters, to work out who has snatched Buzz.
And, if you do, you could be in with a chance of winning a shirt signed by the Brentford first-team squad. So make sure to buy a copy, keep your eyes peeled, and study every last corner of the cover!
Submit your answers on X with the hashtag #WhoTookBuzz, along with the name of your suspect. All correct answers will be put in a draw at the end of the campaign, with the winner securing the prize.
The first cover in the series will be on the front of the Wolfsburg postergramme this Friday. Available now for £2, this issue also features Brentford's 2024/25 fixtures as a fold-out poster.
Inside the Brentford matchday programme this season
Exclusive Long Read features with first-team players and staff which will allow you to get closer to the Brentford squad throughout the upcoming campaign
Columnists - former Bees striker Ben Burgess, as well as fan and stand-up comedian Nathan Caton - will keep you entertained as you wait for kick-off
Who are Mads Roerslev's dream dinner guests? Does Mikkel Damsgaard believe in aliens? What is the weirdest app on Keane Lewis-Potter's phone? A new Q&A segment, XI Questions, finds out all the answers you never knew you needed from the Bees squad
Playmaker Stats will cover all the important numbers leading up to the game, as well as the crucial head-to-head data from each side
Sky Sports journalist Dan Long will provide detailed analysis and insight into each opposition
Dan will also be interviewing Brentford players from across the club's history, chatting about their favourite moments, the challenges they had to face, and what they have been up to since departing west London.
Design duo Darren Gillick and John Townsend, better known as The Graphic Bomb, will lead on creative throughout each issue
Programmes will be available inside and outside the ground - as well as from the Bees Merchandise Kiosk and the Bees Superstore - our sellers will be accepting contactless payments only.
The subscription includes the Wolfsburg game, all 19 of the Bees' Premier League home games, and any cup games for the first team at Gtech Community Stadium this season.
Programmes will be sent via first class the day before each fixture. Please expect 3-5 working days to receive your order. This is UK delivery only.
Individual issues will be available in-store and online for those needing to fill any gaps in their collection.
*Each Premier League issue will be 60 pages. Programmes for pre-season and cup fixtures may differ in size and price