Brentford FC’s official partner Utilita Energy will take over the club’s fixture against Luton Town at Gtech Community Stadium to support people facing fuel and food poverty this Christmas.
Utilita Giving supports individuals, families and households who are having difficulty affording fuel and food across England, Scotland and Wales.
The charity will run several activities both in the lead up to Brentford's fixture against Luton and on matchday.
The takeover will focus on gathering food and cash donations for Hounslow Community FoodBox and Utilita Giving.
Fans attending the match will also have the opportunity to win prizes in return for their generosity.
How to get involved in the Utilita Giving takeover
Donate at our Fan Hive
On matchday you’ll be able to donate food and money at our Fan Hive from midday until kick-off.
Food items accepted are:
• Cereals
• Tinned fruit
• Cooking oil
• Oats / porridge
• Tinned custard and rice pudding
• Tinned soup
• Tinned vegetables - sweetcorn, peas, carrots, beans
• Squash
• Tinned tomatoes
• Pulses – chickpeas, dried lentils
• Pasta and pasta sauces
• Tinned fish
• Tinned meats
• Condiments: salt, pepper, sauces, spices
• Basmati Rice
• Long life milk – esp full-fat milk
• Toilet rolls
• Tea / coffee / sugar
• Soy / oat / almond milk
Please note, perishable food items cannot be accepted.
All food donations will go to Hounslow Community FoodBox who provide emergency food, support and advice to people living in the London Borough of Hounslow.
If you’re unable to donate food, Utilita Giving will be accepting cash and card donations too. The money raised will be jointly donated to Hounslow Community FoodBox and Utilita Giving.
Not attending our match? You can donate food items at the Bees Superstore and entrance C of Gtech Community Stadium from 28 November.
Spin the Wheel of Giving and win a prize!
Fans who donate food or money at the Fan Hive between 1.45-2.45pm will have the chance to receive a small prize including supermarket vouchers by spinning the Wheel of Giving.
Play football bowls on the pitch!
At half-time, one lucky Brentford fan will have the chance to play football bowls on the Gtech pitch against a Luton fan!
For every point scored by the Bees and Luton fans, Brentford and Utilita will add money to the fundraising pot.
Hospitality raffle
Premium seat holders will be able to enter a raffle for chance to win prizes including hospitality tickets to Brentford’s fixture against Luton at Kenilworth Road in April, a signed shirt from the Bees' Premier League promotion season and a £250 Amazon voucher.
Tickets will be sold pre-match in our lounges, with the winners announced at half-time.*
Head of partner services Adam Ward said: “We know that Christmas will be a challenging time for many. As a partner, we're grateful that Utilita Giving can help those in the local community by supporting with fuel costs and food.
"We know the impact our fans can have on matchdays and we’re hopeful our supporters can use this same passion to come together and help others in need.”
Keira Meadus from Utilita Giving added: “We are incredibly grateful to Utilita and Brentford for allowing us to be a part of their partnership.
“There are few better ways to be seen by so many people and raise awareness than through football.
“We have forged some incredibly strong relationships in Brentford thanks to both the club and company, and we continue to reach even more vulnerable people across the area.
“Thank you again - together, we are making a real difference.”
*The hospitality raffle is a Utilita Giving Promotion. Utilita Giving T&Cs can be found on the Utilita Giving website. Raffle tickets will be sold pre-match only, by Utilita Giving ticket sellers located in hospitality lounges. Tickets cost £5 each. Five winners will be selected randomly from all entries, with the draw made manually during the first half of Brentford v Luton Town by a Club representative. Winners’ names and their allocated prizes will be announced via the screens in all lounges at half time. Winners will be contacted by the Club within 48 hours of the draw via the contact number provided. Winners have 14 days to claim their prize.