QR codes enabling fans to report any issues and provide feedback have been introduced at the Gtech Community Stadium.
The codes, which can be found on the back of all seats, can be easily scanned via a smartphone directing fans to a quick form.
The form allows fans to report a safety concern, fan behaviour issues, an away fan in a home area, or provide feedback on services in the stadium.
Fans can add videos or images to evidence their report and add further details.
The QR codes give fans a faster method of informing the club of any negative experiences at the stadium.
Incidents in the stadium, such as discrimination or anti-social behaviour, can be dealt with more effectively when reported in realtime.
Reports at the stadium provide staff with the best opportunity to resolve incidents, whether through steward intervention or escalation to the police.
Real-time reports also help staff to gather more evidence, compared to when reports are made after matches.
If you have an incident to report or feedback to share at a match, use our QR code so we can effectively support your matchday experience.
Fans can, of course, also continue to raise issues within the stadium with the nearest matchday steward or member of Brentford FC staff.