Leading online pension provider PensionBee will continue to be an official partner of Brentford FC in a new two-year enhanced renewal deal extending the relationship until the end of season 2024/25. 

As well as becoming the new men’s first-team sleeve sponsor, PensionBee will also be the new front-of-shirt sponsor for the B team, Brentford Women and our academy teams. PensionBee’s involvement will provide a significant contribution to the growth of these teams. All junior replica kits will also feature the PensionBee branding on the front of the shirt. 

The company first became an official partner for the club in 2021 ahead of Brentford’s promotion to the Premier League.

Throughout the season, PensionBee has sponsored the club’s post-match interviews, featured on our LED boards for added time and been the sleeve sponsor of our training kit. The company will continue to have prominence on these assets throughout their partnership.   

Last September, Brentford appeared in PensionBee’s TV advert, Believe in the Bee. The multi-channel campaign featured first-team players, Vitalty Janelt, Christian Nørgaard and Yoane Wissa at Gtech Community Stadium. 

Looking ahead, PensionBee will be developing their content series, Building the Future which features our women’s team and B team and club staff. The series explores career journeys and how our players and staff are planning for their future.  

PensionBee, established in 2014, makes pension management easy for its customers while they save for a happy retirement. Approximately 200,000 people use PensionBee to help combine their old pensions, make flexible contributions, invest in line with their goals and values and make withdrawals. 

Brentford chief executive Jon Varney said: “We’re very pleased to partner with PensionBee for a further two years. Since 2021, they have been a valuable partner to Brentford as we’ve grown and settled into the Premier League and we look forward to working with them. 

“Their ongoing support will be important as we aim to build on our progress in the season ahead. We’re pleased to have them take a prominent position on the kits for our first team, B team, women’s team and academy teams.”   

Jasper Martens, chief marketing officer at PensionBee, commented: “PensionBee and Brentford have a lot in common - from our data-led approach to doing things a bit differently, to the way we put our customers and fans at the centre of everything we do. 

“Our mission is to make pensions simple so that everyone can look forward to a happy retirement and Brentford’s ambitions to be the most inclusive club in the country matches our desire to achieve positive social change.  

“We’re delighted to continue supporting Brentford at such an exciting time in the club’s history and look forward to reaching even more Brentford fans on their journey to pension confidence. We’ll be cheering on our fellow Bees, both on and off the field, in the years to come.”